social media manager
I have worked as a social media and community manager for Penguin Random House Grupo Editorial, defining strategies and executing them on Instagram, Facebook and Twitter accounts for one of its labels.
My main objectives were:
-Maintaining brand awareness and online presence.
-Creating digital audiovisual content that adapts to each platform, from graphics to pictures and videos.
-Interacting with customers daily to enrich engagement, answering comments and solving questions about the brand products.
-Attracting traffic to leading websites.
-One strategy may not be suitable for everybody, so I analyse and interpret the statistics of every action to optimising results.
-24% up on user followers within three months.